Mobile Development

The building stage of your general mobile plan is called mobile development. This is the stage of generating mobile apps and mobile software. User engagement and workflow should be some of the first things you discuss with your mobile development vendor. Decisions on colors, logos, buttons, etc. should wait for later stages of development.

Consider these questions early on in the development process:

  • What will the user do in the app?
  • What is the app trying to achieve?
  • What is the end goal?
  • How can the process be made simple and straightforward for the end user?

To thrive, a mobile app must be easy to use from the start. There should not have to be any orientation on how to use the mobile app. An app’s chances of success are next to nothing if it is not straightforward and easy to use. This is another reason why it is necessary to work out simplicity and workflow before beginning programming.

Once the workflow has been established, decisions (such as deciding what base technology to use) can be made. There are three different types of apps, and it is important to weigh the pros and cons of each.

Native apps. Native apps are coded for a specific operating system, such as Apple iOS or Google Android. They have to be written separately for each operating system, and are lengthier and more expensive to create. The main advantage for this type of app is that it will run faster than other types.

Mobile web apps. Mobile web applications are usually written in HTML 5. These apps only need to be written once, and work across all mobile platforms. A disadvantage of a mobile web app is that it will not have access to as many features nor will it be as smooth or fast as a native app.

Hybrid apps. In hybrid apps, some code is written to work with multiple operating systems and some is written in native. It is not as effective or smooth as a native app, but this is a less expensive option and offers many of the advantages of a native app.

Express what goals you want your app to reach to your developer, and they will help guide you through the development process. The development process is a continuous one – even after the first version of your mobile app or website is done, the process does not stop.

Engage Mobile Solutions is the creator of this site. We are a mobile app strategy, development and marketing company that is fully committed to helping our Omaha clients reach their goals. Check us out at


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